Tissot on Track

"I have enjoyed an outstanding relationship with Tissot and am thrilled that the company was one of the major sponsors on our No. 7 JR Motorsports Chevrolet. I love the Tissot watches -- they're sporty, sophisticated and have style. I am proud to be a Tissot ambassador."


Tissot Ambassador

anica has been a Tissot brand ambassador since 2005, but when she decided to crossover and run a partial schedule in the NASCAR Nationwide Series during 2010, it provided Tissot a unique opportunity to take the ride with her.

Tissot was the primary sponsor on Danica's #7 JR Motorsports Chevrolet in 2010 for the 300 Nationwide race held Oct. 9th at Auto Club Speedway in Fontana, CA., and was also an associate sponsor for her five remaining Nationwide events.

The arrangement with JR Motorsports for the 2012 Nationwide season included a Tissot primary sponsorship at the Kansas Speedway race on October 20th, and an associate sponsor at all of Danica's other races.


10.20.12 - Kansas Lottery 300

10.19.12 - Danica's Sendoff Party

6.04.11 - STP 300

6.02.11 - Michigan Avenue Cover Party

10.09.10 - 300

10.06.10 - "Running Wide"

he Tissot-sponsored car that Danica drove on October 9, 2010 at Auto Club Speedway was the first ever to feature a mobile bar code activation. Fans could scan in the QR Code located on the hood of the car with their mobile phones - and were taken to a unique mobile site that featured the following content:

  • Race Schedule & Lineup
  • Danica's Mindset
  • Info on JR Motorsports
  • Tissot Watch Gallery
  • Social Media Links
  • Videos & Wallpaper Downloads


"Hello angel" is my greeting for @dallasstenhouse everyday!

--- 2 hours ago ---

I love looking out the window of an airplane.....

--- 4 hours ago ---

Of course, I say this because I just replied to someone, "copy". Omg.

--- 8 hours ago ---

Ok, I finally understand why everyone in nascar replies with "copy" or "10-4". Because we say it 3-5 days a week at the track, for 40 weeks.

--- 8 hours ago ---

RT @ElOnline: Put the Brakes on Breast Cancer. Pink #10 @GoDaddy @NBCF @DanicaPatrick Donate

--- 8 hours ago ---

Well, I'm finally on Instagram!!! In nyc to raise awareness for breast cancer with @gd_universityre…

--- 9 hours ago ---

RT @StacyStenhouse: It's game day! #hottytoddy #olemiss #football ❤️💙

--- 4 days ago ---

RT @MissSprintCup: Hey @DanicaPatrick, you better hurry practice is about to begin! -JW

--- 4 days ago ---

RT @jeff_gluck: .@DanicaPatrick has a new watch: The “Tissot T-Race Danica Patrick Watch.” (photo via Tissot)

--- 5 days ago ---

Great night in nyc at the first stand alone @TISSOT store in the country unveiling my new signature watch!

--- 6 days ago ---

RT @danicaracing: Don't forget NYC - @DanicaPatrick will be at the new @Tissot boutique at 666 Fifth Ave from 6-7p. tonight. Stop by to say…

--- 7 days ago ---

RT @danicaracing: Ready for an early morning ride - @DanicaPatrick is geared up with @OfficialSpyder! #RideASpyder

--- 7 days ago ---

RT @danicaracing: NYC Fans – @DanicaPatrick be in the city tomorrow at the new @Tissot boutique at 666 Fifth Ave from 6-7p. Stop by to say …

--- 8 days ago ---

The @ChicagoBears bared down and got a W. Nice.

--- 8 days ago ---